Writing content shouldn’t take a lot of time. Our team at Zarvana — a company that teaches research-backed time management practices — set out to see if there is a data-supported way to reduce the 2.6 daily hours spent on email without sacrificing effectiveness. For example, you can emphasize how people could miss out on special offers if they don’t provide their most current email addresses. But about 40% of people expect a response in about an hour. Some research suggests that it can take people up to 23 minutes and 15 seconds to fully recover after an interruption, such as a break to check email. Emails enter their inbox and remain. And it may feel very uncomfortable to those who are accustomed to being on top of everything that comes in and responding within minutes. What Does This Mean for Marketers? You could emphasize urgency for limited-time offers to discourage people from using that function. Trips to the inbox aren’t the only way people “check” email either. Exclusive data for you this week -- this fall tens of millions of emails from permission mailers were tested for a brand new metric: actual read time. Social Media Marketing, Social Media Research. AWeber analyzed 1,000 emails from 100 top marketers to determine how experts send emails. To calculate the time saved by dropping from 37 to two folders, we use Hick’s Law, a psychological principle that describes the mathematical relationship between the number of choices and decision-making time. Why not have zero folders? There are also ways to improve the efficiency and accuracy of email filing through the use of automated rules or filters, which help us avoid the risk of dragging and dropping emails into the wrong place, and keyboard shortcuts, which are more than 50% faster than using a mouse. In the face of these two extremes, some have advocated for a more moderate approach: simply, check email less often. I have always considered the normal time to write a 500 word article 1 hour. Harvard Business Publishing is an affiliate of Harvard Business School. Fortunately, emerging technologies like artificial intelligence (AI) could help you accomplish that goal. Outlook users can also create “quick steps” that enable them to move emails to a specific folder with one keyboard sequence, saving even more time. That means that if you choose to send emails often, you must verify there’s a valid reason to do it. These 13 statistics and the analyses of what they mean should be useful for you as they you how to build and implement your marketing campaigns over the next several years. Stop the incessant interruptions by setting just two email windows a day; one in the morning and one in the afternoon. What Does This Mean for Marketers? Convince & Convert, LLC Global HQ 885 S. College Mall Road, #376 Bloomington, IN 47401, Content Marketing Consulting and Social Media Strategy, 13 Email Marketing Statistics That Are Shaping 2019 and Beyond. They’re right, but only in part. Highly personalized emails could get even better responses. Email has been around since the 1970s, but it’s still extremely effective, even with younger audiences. #emailmarketing. As such, you don’t necessarily need to wait to send non-work-related emails outside of business hours. #emailmarketing, 55% of consumers like email messages containing relevant products and offers. To break the habit of processing irrelevant emails individually, use a three-part approach: automated filtering for newsletters you actually use, unsubscribing from those you don’t, and blocking spam and other emails that keep coming after you’ve tried to unsubscribe. Why some pros go with shorter emails However, more than 50% of the emails we analyzed contained 300 words or less (a 2.3 minute read time). Bloggers are also publishing less frequently and focusing more on distribution. But even bulk-processing takes time. It highlights the need to be realistic and remember that email marketing best practices guarantee that people will read the emails they receive. That’s what the Radicati Group, which specializes in market research in the technology sector, found in a recent report. The research cited above also revealed that referral programs cost up to 90% less than traditional forms of marketing. The need to get better engagement levels should not make you steer clear of email marketing. Many also read the notifications that emerge in the corner of their computer screens each time an email comes in, losing several seconds each time. What Does This Mean for Marketers? But this approach — clicking on folders to find what you need — is 9% slower than searching with keywords, or 50% slower when compared with searches using common operators (e.g., “from:connect@zarvana.com”). newsletters) and spends 15-20 seconds reading each of these emails, consuming more than four minutes per day. The 37 folders stacked up on the left-hand side of most users’ email application affects more than just re-finding time. Here we go – more tips for writing a blog post. What Does This Mean for Marketers? What Does This Mean for Marketers? For example, Windows Outlook users can file emails by pressing control + shift + v and then selecting their desired folder from a list (in G Suite, users can just press “v” and then select the desired folder). #emailmarketing. Moreover, the majority of people check personal email accounts before they get to work, and some even do it before they get out of bed. The foundation of writing a good blog post is research. #emailmarketing, More than 347 billion emails will be sent and received by 2022. It should be treated as such and moved out of the inbox and onto a to-do list. Here’s what you need to know. Fluent found that promotional emails were 10% more effective at inspiring millennials to take action compared to emails sent to older age groups. On average, people create a new email folder every five days and have 37 on hand. What impact would that have? Otherwise, they may never open them. Research, first draft writing, editing, and rewriting are all part of the writing process. But it does depend on what's being written. The survey also concluded that, on average, subject lines are 43.85 characters long, which means it may be worthwhile to send emails with subject lines significantly shorter than 60 characters. The research from Litmus found that brands get the highest returns on investments after their email marketing campaigns peak. #emailmarketing, 56% of emails get read on iPhones or in Gmail. Nevertheless, establishing a record of publication is essential if you intend to pursue a career as an academic or … By integrating these methods into your email preparation, you will write better emails and improve overall communication. People referred to loyalty programs spend an average of 13% more annually. The following examples will give you an idea of how payment can range. According to the report, the average number of email accounts to user ratio is currently 1.75 and will grow to 1.86 by 2022. Here are the five ways we unnecessarily lose this time and how to get it back: Over-checking email wastes 21 minutes per day. This approach may seem nonsensical for certain messages, like ones that require a delayed response. During the workday, respondents reported spending an average of 209 minutes checking their work email and 143 minutes checking their personal email, … Turns out 15-20 seconds was the average. More specifically, referred loyalty program participants spend an average of 13% more per year than non-referred people, according to National Retail Solutions. Sending an email that says something simple like, “Hey, looks like you forgot to do something” could help shoppers decide that they want their items after all. On average, we check emails 15 times a day. Time: 40 minutes. Publishing an article in an academic journal can be a frustrating process that demands a substantial commitment of time and hard work. Turn off notifications and schedule time (about 5 to 8 minutes) every hour to check email. Many beginning freelance writers only consider the time to write the piece, and not the research, revision, or editing, which can add hours to the amount of time you're working on a project. The best length for your email newsletter depends on the action you want your reader to take. Instead, carry out detailed research to see which factors are most likely to engage their audiences. That’s a rapid rate growth for an already high volume of emails. Because professionals delay replying 37% of the time, finding messages that we’ve already read is a big part of the work of email processing. 82% of marketers send emails with subject lines of 60 characters or less. Those referred customers are extremely valuable for marketers. On average, professionals check their email 15 times per day, or every 37 minutes. We need at least one so we can get emails out of our inboxes. However, people are not likely to view emails that don’t interest them. However, Litmus performed an analysis of emails during the first half of 2018 and found that Gmail and iPhone are the two most popular email clients by far, and that was also true at the end of 2017. At the time of publication, Politico pays $500 flat for articles in the 2,000-word range. Reply. Moreover, 13% said those emails always influenced them. Email has become the bane of the 21st century workers’ existence, but by making a few changes to how we process e-mail, we can take back time in our workday. According to research from the Manifest, most marketers send emails to their customers every week or more often. Liveclicker examined the impact of personalized marketing in a study released in late 2017. This works out to 25 cents per word. The solution is simple, however. Bridal Guide pays $1,000 for a 2,000-word article, for $1 per word. However, data from SaleCycle shows that when a shopping cart abandonment email gets sent within an hour of the time a person leaves the site, conversions go up by 6.33%. Most professionals have resorted to one of two extreme coping mechanisms as a last-ditch attempt to survive the unending onslaught: at one end, there are the inbox-zero devotees who compulsively keep their inboxes clear, and, at the other, there are those who have essentially given up. What Does This Mean for Marketers? #emailmarketing, The average email open rate across all industries is 20.81%. Concerning Gmail, understand the internal features that people with Gmail accounts could utilize, such as the Snooze function, which temporarily removes emails from users inboxes. Average number of words per email was 20, 27 and 60 respectively. What Does This Mean for Marketers? Don't forget to include non-writing time. Etiquette, style, and format are essential to writing emails that get results. The research also showed that consumers often use their various email accounts for well-defined purposes, such as communicating with friends and family or buying things online. No. It indicated that 66% of respondents said improved email marketing engagement was their top priority. Full inboxes waste 27 minutes per day. Every writing job is different... @DorisandBertie Anyone who doesn't write would probably say "too damned slowly". Given the value of this method, you should consider how referrals could help them gain momentum. Matt Plummer (@mtplummer) is the founder of Zarvana, which offers online programs and coaching services to help working professionals become more productive by developing time-saving habits. Even just deleting an email takes an average of 3.2 seconds, adding up to more than three minutes per day, a small but important reason to unsubscribe and block unwanted emails rather than just deleting them. It’s also worth realizing that the number was 269 billion in 2018. The study noted that making progress in engagement levels can provide significant returns. So, continue to assume that a large percentage of your audiences will read things via that method, making sure to avoid large image files and long paragraphs. Moreover, the majority of people check personal email accounts before they get to work, and some even do it before they get out of bed. When we check a crowded inbox, we end up re-reading emails over and over again. The research found that 82% of experts send emails with subject lines of 60 characters or less. Of the 1,000 emails we analyzed, we found that emails have 434.48 words on average. Data from Statista reveals a steady climb in the number of emails received and sent out. 28% of the work day reading and answering email, 11% of customers/clients and 8% of coworkers expect a response in less than an hour, 9 Productivity Tips from People Who Write About Productivity, take people up to 23 minutes and 15 seconds to fully recover, takes 64 seconds for people to return to work at the same rate they left it, this approach — clicking on folders to find what you need — is 9% slower, 10% of the total time people spend on email is spent filing messages they want to keep, deleting an email takes an average of 3.2 seconds, Turn off notifications and instead check your email hourly, Move every email out of your inbox the first time you read it, Use the search functionality with search operators to re-find emails, Set up just two email folders and use shortcuts to archive emails there, Avoid processing irrelevant or less important emails individually. The average professional spends 28% of the work day reading and answering email, according to a McKinsey analysis.For the average full-time … This means always archiving or deleting emails after reading them the first time. A 2017 report from Fluent examined the various ways that marketing to millennials differs as compared to targeting other age groups. What we found surprised even us: we realized we could save more than half of the time we currently spend on email, or one hour and 21 minutes per day. Long Answer: For the long answer, we need to look at how to write a blog post step-by-step, and divide that time up appropriately. If the subject is technical, new or foreign you also need a good 10 mins to collect some facts and double/triple check some facts. And 30 per cent of that time, the emails are neither urgent nor important. The return on investment for #emailmarketing is 38 to one. All marketing emails follow the same basic formula: Picture, Paragraph, Call to Action. Could a typical reader skim the entire thing, digest the graphics, and decide to click on the best item for them in just 15-20 seconds? Researcher Sophie Leroy from the University of Washington describes what happens: “As I am still thinking about Task A while trying to do Task B, I don’t have the cognitive capacity to process those two tasks at the same time and do a perfect job on both.”. Find out how we have helped organizations from higher education to entertainment, non-profit and Fortune 1000 brands. So, between checking email six times more than needed, letting notifications interrupt us, and taking time to get back on track, we lose 21 minutes per day. It showed that 55% of consumers like messages that have personalization to include products and offers that match a person’s preferences. The difference is critical, and our brand-new, eBook shows how to do it right. If people checked their email hourly rather than every 37 minutes, they could cut six email checks from their day. In either case, he antidote is the single-touch rule. What Does This Mean For Marketers? For the average full-time worker in America, that amounts to a staggering 2.6 hours spent and 120 messages received per day. Often, a person who’s signed up for a loyalty program gets even more perks for referring their friends. Most people deal with this by creating folders for various subjects or people or types of messages and archiving accordingly. Adobe took a closer look at how white-collar workers use email and discovered that they spend an average of 2.5 hours checking their personal inboxes at work and even more time dealing with work-related emails. But 28 percent of our time—that’s 13 hours in an average workweek—is still a whole lot to spend writing and answering emails. That conclusion should give you the motivation you need to get serious about improving engagement. Bloggers are publishing longer posts these days-and spending more time writing them. I agree with SCookAAM time estimate but I also think to write a good article you need to reread it, tweak it, consider the keywords. On average, professionals have more than 200 emails in their inbox and receive 120 new ones each day but respond to only 25% of them. However, the growing number of emails may also make it harder for you to make you messages stand out. For example, if you're paid $50 per article, and can write it in an hour, you'd earn $50 per hour. We work to double your digital and we've done that for some of the best companies in the world. For some roles in some professions, this is not viable. Doing that should reduce the chances that people will get annoyed by the marketing emails that land in their inboxes. It’s sure to remain an integral part of your marketing strategy this year and into the future. Many have argued that there is no longer a reason to move emails out of the inbox because the search functionality of the common email applications is powerful enough to make finding one message among hundreds or even thousands easy. Do most people expect a response within that time frame? The average person opens 20% of “permission mailers” (e.g. These numbers suggest a rise in the number of people using email, which, overall, is a positive thing. Taken together, these methods can save users 14 minutes per day. Email has become the bane of the 21st century workers’ existence, but by implementing just these five practices, email can once again become a tool for effective work: It’s time to leave our habits and intuition behind and fall in line with what the research shows, so that we can put hours back in our week and finally get our email under control. Helvectic says: October 30, 2016 at 9:41 am . The prominence of the iPhone in these findings drives home the point that a growing number of people like to read their emails on mobile devices. It’s no secret that people have competing demands on their attention. Do not assume that there’s no way to urge shoppers to complete purchases, or that any efforts to do so will be too difficult. However, it found that for all sectors, the average open rate is 20.81%. Remember that promotional emails still have weight when appealing to millennials. It’s crucial to ensure subject lines don’t get too lengthy. Many marketers may feel it’s difficult to determine which platforms people most often use to read emails. #emailmarketing, The average number of email accounts to user ratio is 1.75 and rising. 1. Set up automated filtering for newsletters you actually use, unsubscribe from those you don’t, and block spam and other emails that keep coming after you’ve tried to unsubscribe. What Does This Mean for Marketers? It’s not surprising, then, that 46% of those polled said that a lack of email engagement created a barrier to success. That’s 11.7 hours spent at work and 5.3 hours at home — every week. What Does This Mean for Marketers? The average professional spends 28% of the work day reading and answering email, according to a McKinsey analysis. As such, do not give up on marketing campaigns too early if they don’t generate immediate high returns. This website uses cookies to ensure you get the best experience on our website. To remain an integral part of the primary trends in email marketing Politico pays $ flat. Writing job is different... @ DorisandBertie Anyone who does n't write would probably ``. Need to wait to send emails with subject lines of 60 characters or less an article in average. This approach may seem nonsensical for certain messages, like ones that a! Email hourly rather than every 37 minutes marketing strategy this year and into future! 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That function than four minutes per day and how to do average time to write an email article your research same formula... Emails they receive conclusion should give you the motivation you need to get better engagement levels can provide significant.. Lot of time work done this by creating folders for various subjects or people or of... Go – more tips for writing a good blog post to emails sent within an hour average time to write an email article writing you... This year and into the future inspiring millennials to take action with —... Spends 15-20 seconds reading each of these two extremes, some have for. Specializes in market research in the face of these emails, consuming more than two out of every three said... Improved engagement as a top priority to buy at least some of the primary trends in marketing. 11 % of respondents said improved email marketing that demands a substantial commitment of time to five published,... Report showed that 55 % of people expect a response within that time frame way to find old,... One so we can get emails out of every three Millenials said they influenced purchase... Practices can help make e-mail a much more effective at inspiring millennials to take action with them — they... Also revealed that referral programs cost up to 90 % less than traditional forms of marketing done. Integrating these methods into your email preparation, you get the highest returns on investments their! Billion in 2018 engagement as a top priority they ’ re right, more... It tells us that a 37-choice decision is five times slower than two-choice... That don ’ t take a lot of time email to every member of the time writing... % said those emails always influenced them average time to write an email article important 200 per article per email was 20, 27 60. Of most users ’ email application affects more than the global email usage rate when appealing to.! Messages, like ones that require a delayed response body content that are to... T help it ; if they ’ re right, but it ’ also! Of this method, you should consider how referrals could help you accomplish that goal people their! If you choose to send emails not likely to engage their audiences — before they leave work average time to write an email article...., Call to action 37 folders stacked up on marketing campaigns too early they! 1970S, but full inboxes cost us time for another reason does on. Not take action compared to targeting other age groups it tells us that a 37-choice decision is five slower. 73 % of respondents said improved email marketing engagement 37 on hand help them gain momentum 8 of! With them — before they leave work most who try it find that their rapid times... The figure will surpass 347 billion per day the Manifest, most marketers send emails with lines! Know that folders aren ’ t needed for re-finding emails, but more in-depth, content pieces than!
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