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Examples: Local Hi‐ Y aid flood victims But, for variations, and especially when the doer is … The headline and the lead/lede always focus on the the main point of the … Related: 10 Resume Writing Tips to Help You Land a Job This works in two parts: surprise captures our attention, and then interest holds it. Don’t repeat the lead/lede. Always write Catchy Headlines, it is first thing readers will see . The brain’s pleasure centers are more “turned on” when we experience unpredictabl… The active verb is better than the passive verb in headlines. According to their research, presenting something unexpected—breaking a pattern—will help you capture attention. While writing research papers, excellent papers focus a great deal on the methodology. As a blogger, You should not ignore your post title. Always try to Write your blog title before you write your blog post. Use the strongest word in the first line as possible. Do’s and Dont’s in writing Traditional Headlines 15. 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