Answer who, what, when, where, how, and why in your first sentence or two, and use the paragraphs that follow to include … Can it be simpler? Research shows that … In a study of online reading behavior , Jakob Nielsen found that “on the average webpage, users have time to read at most 28% of the words during an average visit; 20% is more likely”. Write clear, simple and effective content. Use the inverted pyramid model for organizing your page. Writing for the web needs to be much shorter than other writing. Using lists and tables are highly recommended when they make the content easier to digest. When writing website content, ask yourself these four questions: Is it clear? People read differently online than they do when they read print materials -- web users typically scan for information. Content should be written in an easy-to … Is it necessary? Writing for the Web Research Reports How People Read Online: The Eyetracking Evidence Detailed analysis of information-seeking and content consumption behaviors derived from eyetracking research studying 500+ users; Includes 62 recommendations for writing and content layout. Can it be shorter? 6 Quick Tips 1. Keep it Short. Strategic Design for Frequently Asked Questions From Tulane University, Writing for the Web (2015) Organizing Content.
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