We need to design a better advertisement to help sell our product. In 2018, he wrote the popular IELTS handbook, Grammar for IELTS Writing and he has since written two other books about IELTS. This means that you would be asked about advertising to children or issues like false advertising. The Listening, Reading and Writing tests are done in one sitting. Here is my sample answer to this question: Since the early twentieth century, advertising has held tremendous sway over people’s lives. Back to Task 2 Video Lessons. IELTS score between 1 and 9 for each part of the test – Listening, Reading, Writing and Speaking. A huge amount of fast food stands suggest their services for breakfast, lunch, dinner and supper here in Houston. Remember: You can give a strong opinion, a weak opinion, or a balanced opinion. First of all, let’s look at some useful words and phrases that might help you in your next IELTS exam. How to write INTRODUCTION of IELTS essay for 2020? Just be consistent throughout your essay! David has worked in many different countries, and for several years designed a writing course for the University of Worcester. Here you'll find detailed explanations and a IELTS Vocabulary list to practice and improve your vocabulary. Expensive consumer goods produced by companies like Apple and Nike are sold in all corners of the globe, and for many people they are must-have items. Use specific reasons and examples to support your answer. This one is really interesting so I wanted to include it here: Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. Designed by Elegant Themes | Powered by WordPress. 5.0 (1 votes) Writing Recent Actual Tests . My personal opinion is that people buy things partially because of effective advertising. Karin: No … not really … I hate commercial breaks during a film … it really spoils the flow … and during prime time viewing they seem to squeeze even more ads in than usual … celebrity endorsements also get on my nerves … everyone knows they’re only doing it because they’re getting paid. It is often said that music has the power to unite and connect people, regardless of their cultural backgrounds or ages. King Street I think most people have. Here is a recent question that appeared in IELTS writing exam. Do not confuse these in your IELTS writing test! They are really trying to advertise this new phone but I don’t think people are impressed. Advertising is a fact of life for almost all humans in the twenty-first century. There is no doubt that an advertising campaign conducted in Russia will not have the same affect here in the United States. B 14. Important! In part two, you would be asked to describe an advertisement. There are countless other devices on the market that can fulfill the main functions of an iPhone without the jaw-dropping price tag. Get free IELTS resources and be 100% ready with IELTS prep app. If advertising was banned, a large number of workers, such as marketers, may become unemployed, and as a result, the government will have to provide temporary financial support for those unemployed people. In conclusion, people are generally more aware of advertising than they used to be and many try to avoid it, but that does not mean that it has lost its power. A: Yeah, sure. It was a TV commercial that I saw a long time ago and it was really funny so I always remembered it. People need things like food and clothing, as well as some items that enable them to work or travel, but certain products are just luxury items. Some people say that advertising encourages us … When using websites or apps, it is so common to see adverts littering the page that the average person can basically ignore them, which obviously diminishes their power to some extent. Nowadays a large amount of advertising aimed at children should be banned because of the negative effects. Some people believe that this is all down to advertising rather than actual necessity. It is hard to deny that most people nowadays are aware of advertising and that many of them make efforts to avoid it. Letter writing is a dying art. Just add the milk to the flour and then mix them together. While advertising can have several negative impacts on children, I believe it should not be completely banned. I think ………………… are a great way to advertise because they are so entertaining but I guess they must be very costly to put on, particularly at peak viewing time. Advertising is a common topic in both IELTS speaking and writing task 2, so you must learn all the basic vocabulary to be able to talk and write on this topic. Raol: For me the most irritating is cold calling … we must get two or three of these every day at work … then there’s junk mail that gets posted through the letterbox … and of course the online equivalent of this … spam emails … I think it’s this kind of advertising that tends to annoy people. Use specific reasons and examples to support your answer. Save my name, email, and website in this browser for the next time I comment. The competition is very strong. You’ll find it in our comprehensive online directory, Attractions, walks and historic sites in Thetford and beyond – and how to get here, If it’s on locally, it’s in here: talks, theatre, singing, comedy, festivals and more…, Unique pieces from local makers, plus maps, guides and Thetford-branded gifts, Aged 11-19? Like most people, I have seen countless adverts in my life and many of them have stuck in my mind, but the one that I can think of now is for John West’s canned salmon. Posted by David S. Wills | Sep 7, 2020 | IELTS Tips | 0 |. Second of all, it is often impossible to drive home for lunch. There are various types of questions you can get in the IELTS writing test and you'll see samples of them all over the following pages, but this one is an agree / disagree essay. I will also cover some aspects of IELTS vocabulary. It should be abundantly clear that many of the popular consumer goods that dominate markets around the world are not items of objective importance, but rather ones of purely superficial appeal. Should I book IELTS at British Council or IDP? Writing Test Format for Academic & General Training, Reading Test Format for Academic & General Training. I completely agree with this view and will give my reasons below. However, you can prepare by going on news websites (like the BBC) to read or listen to articles about adverts. There is no particularly difficult vocabulary here except the word “choreographed.” However, this word was only important for my answer and would not necessarily help you with yours. In this exam, you might find questions about advertising in any part – speaking, writing, listening, or reading. Examiner: Do you enjoy watching adverts on TV? I made this a few years ago when I was teaching IELTS in China. Write them down in your notebook, and see if you can use them in your own sentences. flick through a magazine = look at the pages quickly, to target an audience = to aim for a group of people, peak viewing time = a time when the majority of people are watching, specific market = particular group of people, specific interest group = particular group of people with the same interests, persuasive = it convinces us to do something or think something, memorable = it stays in our minds for a long time, invasion of privacy = when your privacy has been invaded (entered) without permission, customer database = list or record of customers. Take a look at the opinion here in the question: I think this is a very effective method of advertising. (NB: Follow the above writing structure for getting higher IELTS band score in the examination. Because advertisements are so common in daily life, we tend to shorten the word to make it easier to say and spell. It is pretty difficult to predict the sort of material you would encounter for these parts of the exam because the possibilities are nearly endless. For example, Coca Cola provides thousands of employment opportunities in advertising throughout its branches across different regions around the world. You should spend about 40 minutes on this task. I say a funny ad on TV earlier today. Some people say that advertising is extremely successful at persuading us to buy things. Get free IELTS resources and be 100% ready with IELTS prep app. IELTS Writing Task 2/ IELTS Essay: You should spend about 40 minutes on this task. Thetford Also, “ad” is a noun” while “add” is a verb. Thus, you would be better avoiding “ad” and saying “advertisement” instead. I do not believe that it is purely because of this, but I think I could write a good essay that leans towards agreement. Looking for a local business? It is not because it is easy to make money cooking but because the demand for such service is high. You must use the transitional or connective words in your writing task 2 as it is considered one of the important factors for a high band score. This could occur in any of the three parts. Others say that advertisements tell us about new products that may improve our lives. Sitemap. Vocabulary for Writing Task 2 IELTS. Additionally fast food is not popular in Russia. So you will see advertisements of yogurts, coffee, dairy products and juice instead of restaurants and fast food stands. They may also demand a minimum IELTS score in each of the 4 sections. Advertisement Enquiries It has some subtleties that people might overlook. Spencer: Well … when a company launches a product they have to consider the Internet … especially how it can be used to spread the word on social media … so in this context a video that goes viral is probably the most effective type of advert you could make. Let’s meet this weekend to come up with a great slogan for our next ad campaign. The IELTS score ranges from 1 to 9 for each part of the test. There is an audio under each table for pronunciation practice. In contrast, the opposite could be seen in India where the figure increased from approximately 15% to 17% in 2002. You may be asked questions about advertising in your country. Do you agree with this statement? Connective words and phrases are very important to finish the writing task 2 in a logical and coherent way. IELTS Writing 11 - Task 2. On the one hand, commercials aimed at children can have a detrimental impact, particularly on the relationship between parents and their children. This essay for IELTS is on the subject of advertising. Generally, when you take any test or exam then there can be the possibility of getting passed or failed. The fight is choreographed so that it is clearly fake, as though the bear understands Kungfu. David S. Wills is the author of Scientologist! Writing Task 2: Ideas about Companies Promoting in Schools, https://en.wikipedia.org/wiki/List_of_James_Bond_vehicles, https://ieltsliz.com/ielts-speaking-free-lessons-essential-tips/, http://www.gingersoftware.com/content/grammar-rules/verbs/list-of-phrasal-verbs/, https://ieltsliz.com/ielts-reading-lessons-information-and-tips/, https://ieltsliz.com/ielts-writing-task-1-lessons-and-tips/, https://ieltsliz.com/ielts-writing-task-2/, http://www.ieltsliz.com/recent-ielts-questions-and-topics, https://ieltsliz.com/ielts-exam-tips-on-the-day/, https://ieltsliz.com/100-ielts-essay-questions/, https://ieltsliz.com/ielts-writing-tips-sentences-to-avoid/, https://ieltsliz.com/ielts-essay-correction/, http://subscriptions.viddler.com/IELTSLizStore, https://ieltsliz.com/ielts-writing-task-1-band-scores/, https://ieltsliz.com/post-your-ielts-test-results/, https://ieltsliz.com/ielts-reading-tips-how-can-i-improve-my-score/, Answers to Reading Lesson – News we can trust, Answers to Plastic Straws Listening Practice, Listening Practice for IELTS: Plastic Straws, Improving IELTS Letter from Band 6 to Band 9, Rounding Off Questions in IELTS Speaking Part 2, advertisement (n) (there are two different pronunciation – UK and USA). However, in almost every country, people want to own one of these status symbols. In British English, we place emphasis on the second syllable, but in America they say it with an emphasis on the first. You can add the egg later. This essay will look at both views but ultimately conclude that advertising is still as powerful as ever. His other IELTS website is called IELTS Teaching. I think I prefer …………….. because they are really good fun to watch and often have a catchy tune or song to go with them. Required fields are marked *. Today, I am going to explain a little about advertising and IELTS. Watching TV you are also from time to time invited to visit a restaurant in order to taste some delicious food. Vocabulary for Writing Task 2:-Vocabulary for Writing Task 2: Introduction General Statement:-It is often said that…regardless of …. Examiner: Do you enjoy watching adverts on TV? A lot of people find it difficult to write letters and often avoid doing so altogether. Marianne: The simplest way is to place an advert in something like the classified ads section of a local paper … or there’s the Internet of course … there are lots of sites like eBay where you can buy and sell things online. We can come to a better understanding by paraphrasing it: To what extent do you agree that people buy things because of advertising? Examiner: Are there any TV channels in your country that don’t have adverts? Instead of “advertisement,” we usually say “advert” or “ad.” The meaning is the same in each case, but they are shorter and easier to use. There are many possibilities for this but I think that the ethics of advertising would be the most likely to arise. In 2050, the figures for China and Japan are predicted to continue to drop to around 15% and 2% respectively, while the figure for the USA is likely to remain unchanged, at 5%. However, instead of showing this in a serious light the company opted to depict a fisherman comically fighting a bear! The following IELTS resources will help you to develop your skills faster: Your email address will not be published. As globalization sweeps the world in the twenty-first century, people appear to have become more materialistic. IELTS Writing Task 2 (IELTS Essay Writing) requires a candidate to use a wide range of vocabulary. It was another …………. By continuing to use this site, you agree to the use of cookies. You should spend about 40 minutes on this task. IELTS Writing Task 2 – Advertising in Different Countries. Do you agree or disagree with the following statement? Other people think that advertising is so common that we no longer pay attention to it. Add an Event He has worked as an IELTS tutor since 2010, has completed both TEFL and CELTA courses, and has a certificate from Cambridge for Teaching Writing. In 1950 and 2002, China made up the greatest proportion of world population, despite a slight decrease in its figures from approximately 23% to 20%. If bans were to be placed on commercials, many companies would suffer from a decrease in sales and profits, which would eventually affect unemployment rates and the economy. First of all, people like to go out sometimes to have dinner with friends. Fashionable brands would not be as wealthy as ones making affordable, simple products. I will talk about how it could arise in the exam and what you should do to give a great answer. Here is another IELTS writing task 2 question about advertising. This site uses Akismet to reduce spam. However, remember that for IELTS writing you should use a more formal kind of English and this means using the longer form of words. Your email address will not be published. You should spend about 40 minutes on this task. These words are pronounced the same but spelled differently. IP24 2AP, Add a Directory Listing Common Grammar Mistakes [for IELTS Writing Candidates], Scientologist! In the IELTS speaking test, you might be asked about advertisements. This will help you learn new vocabulary, perfect your spelling or pronunciation, and get ideas to use in your own IELTS answers. Examiner: What things do advertising companies do that might give it a bad name? (These topics could also occur in IELTS speaking part 3.). Meanwhile, India’s percentage of world population is projected to continue rising to 19%. Traditionally, companies show off the quality of the product but nowadays there is so much competition that it is better just to get your brand into people’s minds. To begin with, people argue that advertising has lost its impact because it is so prevalent, and there is certainly some basis for thinking this. In addition, advertising targeted at children can have negative effects on their health, as many fast food and junk food companies these days direct their marketing strategies towards children, making their products appear to be healthy and appealing. I hardly ever pay attention to adverts in the ………………….. because they aren’t usually very attractive but whenever I flick through a ……………., I’m constantly drawn towards their beautiful, glossy ads. Loraine: No … they’re all commercial channels and show adverts all day long … too many really … and there’s also a lot of product placement going on … especially in soap operas where they place an item just behind the actors. Look at how Apple overtook Microsoft, or how Nike easily outsells any humble, local shoemaker. (verb) describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance. IELTS has four parts – Listening (30 minutes), Reading (60 minutes), Writing (60 minutes) and Speaking (11–14 minutes). On the other hand, I feel that there should not be a ban on advertising aimed at children because advertising is one of the key aspects of a prosperous economy. The IELTS scoring system is very unique composed of 9 bands, measured in consistent manner and is internationally acclaimed and understood. While our first example was very straightforward, I find that this one is much more challenging. In these types of essays, you are presented with one opinion. Loraine: No … they’re all commercial channels and show adverts all day long … too many really … and there’s also a lot of product placement going on … especially in soap operas where they place an item just behind the actors. Stelios: I’d imagine the main advantage is you can reach your target audience much more effectively … if you bring out a niche product for example … or you have a tight advertising budget … you can advertise on particular sites that the people you want to reach visit … that’s not something you can do on TV. In conclusion, although advertising aimed at children may have certain negative impacts regarding family relationships and health, imposing a prohibition on it is unreasonable. Which viewpoint do you agree with? There’s nothing more annoying than trying to work online and getting bothered by ………………. Although people are now aware of them, adverts still have a strong influence over what people buy because the people who create them are incredibly gifted at implanting subtle messages. Your email address will not be published. IELTS Writing Task 2 – Help everyone in the world that needs help, IELTS Writing Task 2 – Relationship between equality and personal achievement, IELTS Writing Task 2 – Gender and University, How to start IELTS preparation (Full Guidelines). Let us take for example advertisement of food and restaurants. Learn how your comment data is processed. (noun) an organized course of action to achieve a goal. Advertising is a fact of life for almost all humans in the twenty-first century. Mastering the right vocabulary for the IELTS exam is very important as this counts 25% of your mark for the writing and speaking section. A gorilla was playing the drums. Personally, I think that …………………… in movies is the most effective because you aren’t even aware that you are being targeted by a company while you’re watching. Find groups, organisations and stuff to do all in one place, Belmont House You can read more about it at the Cambridge Dictionary website. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you don’t understand. William S. Burroughs and the 'Weird Cult' and the founder/editor of Beatdom literary journal. William S. Burroughs and the 'Weird Cult', Selecting Ideas and Structuring an Essay [IELTS Writing Task 2], How to Prepare for the IELTS Reading Test, (noun) a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy. Some people think that it persuades us to buy things, but others claim that it has lost its effectiveness. Read the following IELTS-style questions and answers below and pay attention to the phrases in bold. This is a pretty simple task. This website is not affiliated with IELTS in any way. I find telesales quite ……………….. because they call your home to sell you something. Data harvesting by search engines and social media sites has also made advertising much more targeted, allowing companies to pitch products to specific demographics rather than attempting to show their product to the greatest number of people. Write at least 250 words. Do you agree or disagree with the following statement? This means that even people who avoid adverts are likely to be influenced after seeing one. It can be time consuming. Recent Exam IELTS Writing Task 2: Advertising . In 2050, the figures for China and Japan are predicted to continue to drop to around 15% and 2% respectively, while the figure for the USA is likely to remain unchanged, at 5%. Of course, the topic of advertisements could also appear in IELTS writing. Every week you get in your mail-box an envelope with different types of discounts in exchange for visiting them or ordering pizza. This site is my personal site and contains my lessons and tips for IELTS test preparation as well as information about the test. Even if the commercial has nothing to do with the product, it could still boost sales. You should say. Write about the following topic: Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. There is no doubt that an advertising campaign conducted in Russia will … Academic Vocabulary Practice for Task 2 IELTS Writing. Universities often demand an IELTS score of 6 or 7. This site uses cookies. Click to share on Facebook (Opens in new window), Click to share on WhatsApp (Opens in new window), Click to share on Telegram (Opens in new window), Click to share on Skype (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), IELTS Environment Vocabulary– style questions – task, [Ebook] 32 SAMPLE IELTS WRITING – Task 2 – band 9.0, Download all Cambridge IELTS books pdf+audio (1-15), [Updated] IELTS Cambridge15 PDF + AUDIO 2020, [Ebook] Download Cambridge IELTS 15 General Training pdf + audio, Download IELTS Cambridge15 PDF + AUDIO 2020, Download Cambridge IELTS 13 General books pdf + audio, Download The Official Cambridge Guide to IELTS [Pdf/Audio], Download Cambridge IELTS 14 General books pdf + audio, Download Cambridge IELTS 12 General books pdf + audio. Advertising does not really influence people anymore. 28710. Karin: No … not really … I hate commercial breaks during a film … it really spoils the flow … and during prime time viewing they seem to squeeze even more ads i… One final note on vocabulary: The word “ad” is short for “advertisement” but “add” means to put things together, such as numbers. I think it’s an invasion of privacy. Home / IELTS Tips / Writing Recent Actual Tests / Recent Exam IELTS Writing Task 2: Advertising. Advertising influences people to buy things. IELTS Vocabulary: from the 'advertising' essay. For example: Q: Have you ever bought something because you saw it advertised on TV or the internet? Changes to IELTS test arrangements in some locations due to Covid-19 read more. These are all related to the topic of advertising. Unfortunately, most children do not understand the concept of advertising and are easily persuaded to purchase these unhealthy foods, and as a consequence, can be at risk of many serious health issues, such as obesity and diabetes. Required fields are marked *. Last night, I was just sitting down to my favourite series on TV when the phone rang. At present, IELTS score is valid for a three year period for Australian General Skilled Migration (GSM) applications. Examiner: What is it that makes an advert effective? Take your time to learn the words and practice your pronunciation. Examiner: What are the advantages to companies of advertising on the Internet rather than TV? TED-IELTS is in no way affiliated with the TED non-profit organization. They are very protective over their brand and will sue anyone who develops anything similar. Meanwhile, India’s percentage of world population is projected to continue rising to 19%. Take, for example, the iPhone. Drive home for lunch envelope with different types of essays, you would be asked about advertising and many! Went viral they suddenly blew up life, we place emphasis on the subject advertising... 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