While these words might seem clever to you, a busy executive may find them annoying. If your reader has to use Google to decipher what you’re trying to say, they’re going to feel alienated and annoyed. It’s better to give the client an honest assessment of when they can expect the work than to fall short on a deadline you set yourself. Do you spot the grammar and syntax errors in e-mails sent by your staff? Within reason, you should be open to making changes because most clients expect it. �?��ʿ�$�0��~i��~��$&�$� Consider social media marketing: Every year, new social media platforms come online, grow or even fizzle out. Owning your own freelance writing business requires a specific skill set centered around strong work habits and good communication skills. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level. When it comes to new skills development, practice is essential. It also helps them organize their emails more efficiently and find archived emails faster. A fresh pair of eyes might spot additional mistakes that you missed. Don’t alienate your readers by being too formal and bureaucratic—unless you’re writing to a bureaucrat or someone who prefers formality. This article from ProWritingAid has more on avoiding jargon in business writing. Since most people will read the first paragraph before deciding whether or not to read the rest of the document, place your most important points in at the beginning. Stick with the fifty-cent words. Replace hyperbole with solid facts and reputable testimonials. Help your employees to improve their business writing skills systematically, and you will be amazed at the results. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level. What Are Safe Haven Investments & When Should You Trade Them? But it’s part of the process of marketing yourself. In this case, you should consider hiring an expert in writing and teaching. So you can’t just ignore this problem. You did a nice job! You can’t afford to let your business communications get lost in the crowd—not if you want to inspire your customers to buy, encourage your employees to work harder, or simply invite associates to a business luncheon. That’s great for you and your future career success! But you also need to stay professional; it’s a balancing act. Be prepared to keep many balls in the air as a freelancer. American Management Association is a world leader in professional development, advancing the skills of individuals to drive business success. And, whenever possible, put it away and read it again a few hours (or a few days) later. For example, your subject line might say, “Will you be attending this Monday’s 2pm meeting? Marketers in the online world, including content writers, have to stay on top of trends and research. You might spend more than this, or less, but chances are, a significant portion of your day is spent writing something. He then has to confirm he’ll be at Monday’s meeting, and also remember to bring the report draft. endobj
However, these add-ins don’t contribute to your message and can negatively affect your reputation. If you reach out to dozens of clients, not all of them will even answer you, much less go through the process of signing up to work with you. References to products, offers, and rates from third party sites often change. Don’t just sit down and start writing … Using a conversational tone helps your readers engage with what they’re reading and connect with you. We may have financial relationships with some of the companies mentioned on this website. This saves your reader time because they can quickly reply without having to read more superfluous text. Here are 10 easy ways to improve your business writing skills: Can you imagine the thrill and excitement of driving a rocket-fast, cobalt blue Porsche 911 Turbo as it whisks you to your desired destination? If your clients have to spend extensive time editing your work, they’ll end up frustrated and may fire you. Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. To land clients and complete work effectively, you need to be a self-starter. If your team members use online grammar checkers or. Giving yourself some distance from the writing will help you spot mistakes you might have missed on the first read-through. And as a consequence, he or she will not be inclined to put in the work to improve his or her business writing skills. If so, could you please bring a copy of your initial quarterly report draft? A headline’s job is to make sure the body gets read. So your primary task is to ensure that managers set a good example to follow. There are several ways you can quickly make improvements to your own writing. Jumpstart Your Business. Start off praising your customer’s company. It’s just a human nature thing. We strive to write accurate and genuine reviews and articles, and all views and opinions expressed are solely those of the authors. In fact, it can be a great test of your writing skills and how well you can share your ideas. To build your credibility in your industry, try to refrain from infusing your opinion into your writing. Focusing on one topic per email gives your reader time to process what you’re saying and respond directly. He had some complaints about his last shipment and we need to make sure those are addressed. If people who are seen as role models in your company demonstrate. Get up from your desk and go to their office, or call them on the phone. <>
When choosing a business writing training company or expert, pay attention to the following: As you probably know, employees tend to model their bosses’ behavior. For example: Although you may use passive voice at times, try to use it sparingly. lechatnoir | Getty Images. “Let’s discuss the meeting agenda” is active. If you’re writing to a specific person or group of people, look for ways to personalize the document by considering their interests. Now think about how much time you’ve wasted trying to decipher an email or report that’s poorly written. Convert product features into benefits to engage your customer emotionally. Trying to show that they are better and smarter than their co-workers, staffers will work harder to polish their writing. ), hiring a team with strong writing skills is essential. Once you’ve identified what you need to say, get to the point quickly. So, stick to the facts while still making your writing interesting and compelling to your readers. Do you lack the time or skills to train your employees on your own? It tends to use more words to say the same thing, weakening your statements. Before you do this, think about your audience. To spot the passive voice, look for forms of the verb “to be,” such as “will” or “was,” in front of a verb. If it works, your employees will start writing short entries on a daily basis, and their skills will get better. Take a few minutes to visualize yourself in the shoes of the recipient and to imagine what this person’s world is like. I was writing to see if you’d be attending this Monday’s meeting. Please send back any edits by 5pm Tuesday. Jargon often makes you sound pretentious, and it can further alienate your reader. You have to learn to write well.”. Instead, use glowing testimonial, for example: John Jones, president of Acme Inc., ranks our company #1 for quality out of 500 certified companies. %&�c{n)ƈE40-��G�8���Fˆ��*��k���{����ya{�n��ne�I=��Hs�F��A�8���8��W[V�������?���X���4��f$Z�����z����+��>Q: gu�w�%X���cl�=�;���E��ȇ�SP�]� �=��-�I��C{���Z4�ɖ�̰NvÈmI�Ѳ�=5����ܠ�fc�Ҁj.p���U��Y�����E H)���U1xF�T�ϩrFPn�E��J�3�za�m��<8G[3�Ao1?����Lr�s�ijw����;Ϙ}˩L� ���R�l��U,z��~[�!�C�=����C��f�z���?�b��&�2P��w�+zKJ0��g��RWh�.H��Ru�9�����s%�5地����c,�y�K� �Q�#cuѶ#�Y��h� �s{��0�f����8n ��N�xvkܙ���U Z���3�����73Ud�k=i��9(K��^`>��a�����L�o�9酥�u -t�|�"��BK�p��x��)�E=�RVݛ&��f�r 0�푔0��`��R�m�. Do your employees spend too much time planning, writing, and proofreading business reports? Make sure to generously use “you” and “your” in your business copy if you want to make more sales. Effective business writing skills can help you win that million dollar contract, earn a promotion, resolve a dispute, or generate a significant increase in new business leads. Also, they will improve their grammar skills and expand their vocabulary. Most business professionals, such as marketing, finance, and research and development managers, need excellent writing skills to … If you’re not willing to put in the time to enhance your skills, you won’t be competitive and your business will dwindle. <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>>
Attending Monday, Oct. 14’s 2pm Quarterly Reports Meeting. Why Clear, Concise Writing Is So Important in Business, Sales Copywriting: 3 Tips to Anticipate Buyer Concerns. Never leave your email subject line blank. Also, they will improve their grammar skills and expand their vocabulary. Always write from your customer’s perspective. What is your purpose for composing this document? Before you jump in feet first, take some time to figure out if you have the following skills: While you don’t need to be an expert on everything to succeed in this field, the most basic tool you must have is great writing ability. The point here is that good writing skills are valuable in a number of ways. Importance of Good Business Writing Skills Communication skills, including writing, are one of the most important transferable skills that workers possess. What is the meeting about? There are many different platforms for your business writing, including web articles, blog posts, social media posts, and video scripts. Poor business writing, on the other hand, can never be undone; it can cause you to lose business to your competition and could even cost you your job. “The meeting agenda could be discussed further” is passive. Your text should be written in such a way that the reader will be able to easily understand what you are telling or asking them. Not only is this embarrassing when it happens to you, but it can also affect your reputation and credibility in the future. Kurt Vonnegut said, “Why should you examine your writing style with the idea of improving it? The content on MoneyCrashers.com is for informational and educational purposes only and should not be construed as professional financial advice. ADD RELEVANT SKILLS TO YOUR RESUME: When crafting a resume, pay attention to the skills listed above so that you can properly add them to your summary and work history. Business writing doesn’t have to be boring. Start Your Own Freelance Writing Business, What Posting More Than 300 Articles in a Year Taught Me About Freelance Writing, The Business of Freelance: An Increasingly Popular and Very Viable Career Choice, 4 Ways to Hone Your Soft Skills as a Freelancer, For $30 You Can Learn How to Earn Some Extra Freelance Income, 10 Apps on Sale for Memorial Day That Every Freelancer Needs, 10 Courses That Can Set You up for a Thriving Freelance Career, Now under $40, Ability to conduct research and develop it into new material, Completing administrative work like submitting invoices. 4 0 obj
Instead, say, “The meeting is at 8pm.”. As a writer, you probably have a sense of creative pride over what you’ve produced. Take the advice of George Orwell, who states, “A scrupulous writer, in every sentence that he writes, will ask himself at least four questions, thus: What am I trying to say? It’s important to think about the organization of your paper. Depending on the document you’re writing, however, a conversational tone may be preferred. The following excerpt is from Laura Pennington Briggs’ book Start Your Own Freelance Writing Business. Keep your reader in mind as you write. It can help to think about how people read. Let me know how this turns out. <>
Spending some time to improve your writing can result in a marked improvement in your hireability and promotional prospects. For example, “The meeting will be held at 8pm,” is passive. Stop and think about how many emails you write each day at work. And finally, never publish, print, post, or email any document until you’ve proofread it. You also get explanations for each mistake so that you can improve your writing in the future. MoneyCrashers.com does not include all banks, credit card companies or all available credit card offers, although best efforts are made to include a comprehensive list of offers regardless of compensation. If you know you work better on your own and trust yourself to do the marketing and client work it takes to be successful, freelancing is a great fit. Good writing is especially important because of our increased use of social media. Your employees’ poor writing skills may negatively impact overall productivity and hurt your. Does the author use appropriate wording and language? Writing is an important medium, but nothing beats an in-person conversation when you need to get something done. 3 0 obj
Let’s start with the simplest issue and the simplest solution. So if you want to achieve the highest results possible, you will need to improve the skills of team leaders and top managers first. Here’s another simple example: In the first sentence, the subject (the golfer) performs the action (hit the ball). So please, do them a favor and provide constructive feedback with examples. You can also consider taking a free online business writing course through Coursera. The Value of Solid Writing Skills Take a report written by your employee and analyze it in detail. Business writing Digital Article ... Master the most critical professional skills with this five-volume set that covers topics from personal effectiveness to leading others. Avoid using your company acronyms and buzzwords. Advertiser Disclosure: The credit card and banking offers that appear on this site are from credit card companies and banks from which MoneyCrashers.com receives compensation. Good writing makes you appear more intelligent, credible, and professional. As a freelance writer, you’re not just a creative. Business Writing Tips for Professionals Jan 24, 2019. Never use email to deliver bad news. He’ll have to remember that the reminder to address the customer complaints was in the email titled “Monday’s Meeting.”. In writing, your goal is to be clear and direct. Fundamentally, poor business writing is costly and leads to disastrous events. First, evaluate the quality of the document in terms of content by answering the following questions “Yes” or “No”: Next, you should check the grammar of the document: The analysis will help you figure out what specific skills your employees need to improve. Is A College Degree Valuable Without Job Skills? Then, ideally they’ll reply in their return email’s subject line something like, “Yes, I’ll be there. The more you write, the better you’ll get. Less is definitely more when it comes to business writing skills, but you need to make sure that your ideas are clear to your reader, too. Think about what they know already, especially as you determine the terminology to use. Don’t rely on on-screen editing. Spell it out, and be specific. This compensation may impact how and where products appear on this site, including, for example, the order in which they appear on category pages. Join Now Need more convincing? Please call this client back by Friday to resolve the issue. 12 Best Cash-Back Credit Cards – Reviews & Comparison, 7 Best Low APR Interest Credit Cards – Reviews & Comparison, 18 Best Travel Rewards Credit Cards – Reviews & Comparison, 14 Best Hotel Rewards Credit Cards – Reviews & Comparison, 11 Best Gas Credit Cards – Reviews & Comparison, 6 Best Credit Cards for College Students – Reviews & Comparison, 22 Best Small Business Credit Cards – Reviews & Comparison, 7 Best Secured Credit Cards to Rebuild Credit – Reviews & Comparison. Do so as a mark of respect for your readers, whatever you’re writing.”. Employees participate in competitions not only because they want to get a specific monetary reward, but also because they want to satisfy their self-esteem needs. In an active sentence, the subject performs the action of the verb. By using game-based elements like leaderboards, points, and badges, you can invoke a feeling of competition and engage employees in improving their business writing skills. Your staff’s writings will be perfect—no more grammar mistakes in e-mails or having to rewrite vague business proposals. Contact him at [email protected] or (416) 417-1259 or at www.herosoul.com. As you look to hone your business writing skills, here are the top 10 skills you should practice: Don’t just sit down and start writing right away. Your email’s subject line is a powerful tool; think of it as the headline for your email. P.S. Don’t make your audience go through this – be brief. If you need to address another topic, write a separate email. The more time your employees spend writing, the better the results they will achieve. Owners aim to set up an effective online presence. It may result in some extra expenses, but you can be sure that if you hire a real professional, the results will be worth every penny spent. If you encounter any awkwardness in speech you need to rewrite your piece to make it more conversational and to flow better. You can learn the other skills to succeed with selling your freelance work, but you must be extremely confident in all aspects of writing, including: Unfortunately, not everyone has the general writing ability or grammar knowledge to excel as a freelance writer. Do your readers a favor and make things as easy as possible for them. Pro Tip: If you find you need additional help with your business writing, use a service like Grammarly, which scans your text and identifies both simple and complex grammar mistakes (including correctly spelled words used in the wrong context). A final word of advice: if you feel that writing is too great a challenge, consider hiring a professional! It helps potential customers discover the company and its products. Does the report have a clear, logical structure? Novelist Elmore Leonard offers some succinct but great advice when he says, “Try to leave out the part that readers tend to skip.” Generally, this means long paragraphs that have more to do with what you want to say than what the reader needs to hear. If you need to lay off someone on your team, or provide feedback that will sound less than rosy, do it in person. Do I even need to know about this meeting? By Sharif Khan. It’s clear and direct. Before you write a word of copy, make sure you know who your target audience is and what specific result you want to achieve. Related: 2 Ways to Make Money Online This Month. Advertiser partners include American Express, Chase, U.S. Bank, and Barclaycard, among others. Sign up or log in to Magoosh Professional Writing. Effective business writing skills can help you win that million dollar contract, earn a promotion, resolve a dispute, or generate a significant increase in new business leads. But if you know you work best alone, you could really crush it as a freelance writer because that’s what you’ll do 90 percent of the time. Passive sentences are weak and wordy; they’re like a limp handshake. But allowing that pride to be hurt because a client needs some tweaks translates to you taking things too personally. Daniela McVicker is a blogger and a freelance writer who works closely with B2B and B2C businesses providing blog writing, copywriting, and ghostwriting services. In business, you’re not writing poetry or literature, so don’t meander or get carried away with flowery language. The structure of the offered training program, The ability to customize the training so it will fit your company, Availability of ongoing support materials, Yes, that’s right. xsJ�a-;X"aHUI�� �م�r2$m��C���J $��(���\@���ti��U#��`���z�m}]�� ��1�g&Q4y3����F�c$�.`&Ue�77��"��NR�C,�W�_�%�����a�eq���Za@5��U�(���,�&(�+n��8�r�uw���
l]�o��? The better your writing skills are, the more responsibility you will be given. googletag.pubads().enableSingleRequest(); You should have a firm handle on how much work you can realistically crank out in a given amount of time so you can meet your clients’ deadlines. Whenever she goes out for a little retail therapy, she uses... How to Combat Inflation’s Negative Effects on Your Retirement Savings, How to Use the Qualified Business Income Deduction to Reduce Taxes. Whether your employees have ever kept a journal before or not, your gift may inspire them to try it out. Why Writing Ability Is The Most Important Skill In Business (And How To Acquire It) ... Any management consultant will tell you that communication skills are vital to success in business. Your business communications are sent with a purpose; it’s rare that you’ll write an email that’s purely informational. We created the SYOB course to help you get started on your entrepreneurial journey. Chances are, you need your reader to do something: call you back, give you more information, confirm their presence at a meeting, and so on. We’re bombarded with words, all day, every day—e-mails, brochures, reports, letters, ads, speeches, articles, PowerPoint presentations and much, much more. It’s worth mentioning that you should start your feedback by acknowledging something positive. In a passive sentence, the subject is letting the action happen to them. According to a study conducted by Carleton University, professionals spend one-third of their time at work reading and answering emails. 1 0 obj
Should you need such advice, consult a licensed financial or tax advisor. Find out more here. When responding to feedback, try to remain neutral if the comments are fair. So your primary task is to ensure that managers set a good example to follow. ��@6Z� r�l�߿�/o��uF S�]�U���"���у�^ ��D ��@�R��)W� V��@. First, being a good writer helps you stand out from the crowd and improves your chances for a promotion or raise. Good writing is essential in the workforce for a number of reasons. Just use promo code SYOB99 to claim your offer. Employees’ ability to express their ideas clearly and convert complex information into easy-to-read business documents gives a company a competitive advantage. Help your employees to improve their business writing skills systematically, and you will be amazed at the results. To be effective writing for business, you must be complete, concise, and accurate. 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