Have someone else look over your ad before you post it. There are many different platforms to showcase a house for rent ad. Call out any oversized and floor-to-ceiling windows. That’s why it’s so important to put together a rock-solid marketing package from day one. Thinking of selling your home? But because it’s a transaction-based industry, it requires significant investment in lead generation. Compare this to Property Description #2, which has significantly more information. Both are properties formerly on the market in Oakland, California. In fact, 68% of all shoppers search listings based on how many bedrooms they need, and 48% search for a preferred number of bathrooms. Use these eight tips to help maximize your rental’s appeal: Renters are less likely to inquire about a listing with only a few images. Make sure you let prospective renters know about any walk-in closets or pantries, as well as any large closets or storage space. Some unique features to include, if applicable: Having lots of windows can make a big difference to renters, especially if the house is smaller. This otherwise solid description did not include any storytelling. This type of information allows a prospect to do his initial due diligence before contacting the broker. In fact, 68% of all shoppers search listings based on how many bedrooms they need, and 48% search for a preferred number of bathrooms. This property is right by the beach, steps from great shopping and dining, and was priced right, according to our property manager and our own research. Traditional real estate advertising focuses on outbound leads, which involves targeted prospecting. Is there a patio or deck, or maybe a large backyard? Do you live on-site, or do you use a company to, There are many different platforms to showcase a. makes it easy to list your property on the largest rental network on the web. Help renters visualize the layout of the rental by posting a floor plan and noting the square footage — details that photos alone can’t provide. Our platform, your way. You likely won’t have control over what furniture is in the photos, and the space may not be as clean as you would like. Right off the bat, we know that this is a 12-unit multifamily property for sale in Oakland’s Adams Point neighborhood. When looking for a rental, 54% of renters require this information. These details are critical when trying to generate new leads among real estate investors. Here, we’re showing you how to write a dynamic and effective property description with confidence. Your listing will appear on Zillow, Trulia and HotPads. Some options include: Zillow Rental Manager makes it easy to list your property on the largest rental network on the web. Natural light and windows: Having lots of windows can make a big difference to renters, especially if the house is smaller. In fact, this listing lacks a property description altogether. StreetEasy is a NYC-exclusive network for apartment sales and rentals. When renters are looking for a new home, the property itself is not the only factor in their rental search. Basic details about the property (e.g., property size, square footage, location). Listings are posted by REALTORS ® on their local or regional MLS. Doing so means those who do contact the broker are more likely to be serious buyers. Return to Zillow.com. And, here are a few call to action examples: Have some fun by getting feedback on your property description. Call to Action. Basic structure for writing real estate listing descriptions For example, you might point out that this is a meticulously maintained home that has been in the same family for generations. Taking the time to create an attractive and informative listing not only helps you catch the eye of potential renters, but can also save you time in the long run. Simply write a few statements about the real estate that you’re trying to advertise. Writing Your Company Description . We also see clear and concise property details. The word beauty is used twice, find a synonym. If you don’t deliver results during that time, the client is free to engage another company moving forward. Talk about the home having value-add potential: “Oversized kitchen awaits your inspiration and personal touches!” is one way of saying that the kitchen needs renovation. Therefore, real estate descriptions are your best chance to sway buyers and sellers. Making a property stand out can help sell it faster. Some tenants want more than a lock on the windows and doors, especially in urban areas. In any event, photos make deep impressions on property description viewers – so take your photos seriously. Balancing Tenant Retention and Rent Increases, Fair Housing Act: The Basics of Fair Housing Laws. List what utilities are included (if any), as well as what’s available (cable/satellite TV, internet, etc.). Think of the body of a property description like a narrative. This is a great example of how to prepare your property descriptions if you’re looking to generate new real estate leads. of renters require this information. Writing an effective property description is a critical component of that strategy. Help renters visualize the layout of the rental by posting a floor plan and noting the square footage — details that photos alone can’t provide. Use these tips when listing rental properties to maximize visibility: When creating rental advertisements, pictures are essential to help prospective renters visualize the space. Collectively, you should use these three components to woo your audience. Here are the two additional elements that expand a listing, turning it into an advertisement: Ads contain headlines that listings do not. Photos help give an additional perspective about a property. Use our tips below, along with our listing creation checklist (select the green button at the top of this page to download it), to craft a winning rental ad. At the end of Property Description #2, the agent includes a direct call to action: “CALL FOR OFFER,” he writes, with his phone number below. Just like a lackluster resume or a poorly written college application essay, a mediocre rental listing can easily get lost in the crowd. Remember to avoid descriptions that might violate, , even if they seem harmless. Also, make sure you’re not in any photos. New York City has many regulations around renting a home or apartment. Some unique features to include, if applicable: Flooring: Is it hardwood? The second property description hit all the major highlights, from leading with an engaging headline to including multiple photos, to offering up a robust description of the property. The listing also reveals that the property has extensive remodeling throughout, which reflects “the pride of ownership quality.” We know what amenities are included on-site, and can see that the property is professionally managed by a third party company. There really isn’t much subjectivity in this section. * You only need to create one listing — we’ll post it across Zillow, Trulia, HotPads and other rental websites in our network. This is where property descriptions do their heavy lifting. Headline 5. Call out any oversized and floor-to-ceiling windows. If you were skimming these headlines, which would you be drawn to? Energy-efficient features are important to 38% of renters. Writing an effective property description allows you to put your best foot forward in making a great first impression in deal-making. Zillow Group is committed to ensuring digital accessibility for individuals with disabilities. The top questions people ask about rental listings may surprise you! How do you want the prospect to follow up? The best way to grab a buyer’s attention is to use action-based, captivating words that encourage further engagement. Covered/assigned parking? This section, known as “property information,” is a list of facts about the listing. Ample storage is very important to 44% of renters. The goal of property description is to attract home buyers. The presence of a security system, keycard entry, deadbolt locks or a fenced yard can help prospective applicants feel safe. Read our. The first property description, for the project called “The Echo”, is missing significant amounts of information. If your rental is in a multi-unit building, list any community amenities available for tenant use, such as a laundry room, pool, fitness facility, barbecue area, lawn or rooftop deck. Way too short. New York City has many regulations around renting a home or apartment. Typically, we recommend hiring a real estate photographer. Use these eight tips to help maximize your rental’s appeal: At a minimum, give the tenants 24 hours’ notice. Here are few do’s and don’ts: “This 1,523 square foot single-family home has 3 bedrooms and 3.0 bathrooms. When renters are shopping for a new place to call home, they’re comparing listings to their “must-have” and “nice-to-have” features. Increasingly, in addition to property photos, we’re seeing brokers use 3D property tours to generate real estate leads. High-quality property descriptions can also help generate new real estate leads in the future. Also include any other major rental restrictions like HOA regulations. Write your real estate listing description using complete sentences and appropriate punctuation. 2. Someone who is impressed with your listing may contact you about a purchase or sale opportunity when they are ready to make a deal. You don’t have to worry about intruding on renters or working around their schedules. pictures are essential to help prospective renters visualize the space. Nowadays, most buyers begin their property search online. When rental shoppers don’t have much info about your rental home, you might find many conversations end with “Oh, that’s not really what I was looking for.” But informed renters will be one step closer to deciding about the rental before they contact you — reducing the number of dead-end calls, emails and tours. You can also highlight any nice views, landscaping, or the driveway or parking area. If this seems like a great family home, you might point out multiple bedrooms for children, space for entertaining, and the backyard that is perfect for summer BBQs. A well-written opening statement piques a reader's interest and compels them to continue reading the rest of the description. You can pretty much use the same technique for your headline as you would for your listing’s opening statement. Parking: Is there a garage? Regarding image quality, you can take the photographs or your listing agent can take them, but the best results come from professional freelancers who specialize in real estate photography. The property description for 376 Staten Ave. is much more useful. Let’s take a look at a few different commercial property descriptions by way of example. What's the purpose of a property description. A few years back we had a vacancy in one of the units we own in Kelowna, BC. Your property description should not only convince buyers to engage in a deal but should also impress your client. From the headline alone, we have no idea whether this is a residential or commercial opportunity – perhaps it’s neither! An unprecedented network of data providers. The space will have furniture, giving it a homey feel. Taking the time to create an attractive and informative listing not only helps you catch the eye of potential renters, but can also save you time in the long run. Every commercial property has specific features with benefits that can be woven into your property listing. Zillow Group Consumer Housing Trends Report 2019. , the typical renter spends an average of 2.5 months looking for their new home. Therefore, you have about one line and three seconds to grab their attention. Excellent information, I have forwarded to all my agents. These headlines lack details, locations, and other important information that would help them stand out. Land itself will also fall under this classification. See if you can spot some major differences between the two listings. For example, a pool is a feature. For example, don’t use phrases such as “great area for families with kids” or “large Asian community.”, After rental shoppers have figured out how many bedrooms they want and whether they need in-unit laundry, there are more amenities to consider. On November 15, 2018, I finished migrating one of my real estate websites to the Sierra Interactive platform. Unlock commercial real estate insights and opportunities with ease. Here are some headline examples: The purpose of a call to action is to elicit a response from an interested home shopper. people ask about rental listings may surprise you! Have questions about buying, selling or renting during COVID-19? Original Example: tons of natural light – nice park nearby lots of trees in backyard, move in ready. If you’re more inclined to try in inbound marketing strategy, one of the most effective tools in an effective property description. Real estate advertisements are similar to listings in that they include property information, a description, and photos. PROPERTY. But truth be told, so many people get the property description wrong. Understand properties and markets in a single source. Descriptions account for roughly one-third of a listing and are accompanied by property information (i.e. Therefore, you’re more likely to target the right buyers for your property. If you’re able to stage the home with furnishings, you’ll give renters an idea of how much space they’ll have. At first glance, it may seem obvious: finding real estate leads requires you to write high-quality property descriptions. Serious investors will appreciate how specific you’ve been in the headline of Example 2. Example 1: Philadelphia-Style Two-Family for Sale in Davis Square with Patio & Off-Street Parking, Example 2: 7,500 SF Mixed-Use Income Property in Malden for Sale at 8% Cap Rate. See what those features are: Download our free renter fact sheet for a wealth of information about renter preferences and expectations. Clearly list rent, lease duration and required fees. 1. For example: Remember to avoid descriptions that might violate fair housing laws, even if they seem harmless. We are continuously working to improve the accessibility of our web experience for everyone, and we welcome feedback and accommodation requests. At a minimum, this section should include the property type and property facts. Wireless doorbells, smart thermostats and other electronics can add value for many prospective renters. Energy efficiency: Energy-efficient features are important to 38% of renters. List your New York City home or apartment for rent on StreetEasy. Highlighting the neighborhood and surrounding areas is critical. But say the kitchen hasn’t been touched in 41 years. Set the scene with a high-level aspect of something unique about the property (such as the architectural style or property location), Take advantage of words that may help generate a. Laminate? Once you've organized the key information that you want to include, you need to write the section in a way that will be appealing to readers. What's more, some pros can also make drone videos or virtual tours. No property description is complete without a thoughtful call to action. It’s about selling an entire lifestyle. This can add dimension and visual interest to the photos. Step 3: Write for the Web – follow these key principals. Is it land only? They say that first impressions are everything. A list of our real estate licenses is available, Just like a lackluster resume or a poorly written college application essay, a mediocre rental listing can easily get lost in the crowd. But they still need to get a feel for what makes each home unique and interesting compared to other homes on the market. Be sure to cover this key info: Display rent, lease duration and required fees, Include the square footage and the number of bedrooms and bathrooms. Highlight any recent upgrades and desirable home features, Things like storage, flooring material and energy-efficient upgrades will help set your listing apart from the rest when you. Good tip about the 'Call To Action'. Empty spaces can be less inviting — and if you stage the house, you’ll have to move furniture. Politely ask them to make sure the space is clean — you can even incentivize this by discounting that month’s rent or giving them a small gift. Here are just a few of its wonderful features: cozy fireplace, new kitchen cabinets, stainless steel sink, modern quartz counter tops, wood flooring, remodeled bathrooms, freshly painted, central a/c, attached two-car garage, large back yard, and so much more!”, “Elegant custom home offers unparalleled craftsmanship and exceptional amenities! Both of these properties are multifamily properties listed for sale. Pros of photographing an occupied home: The space will have furniture, giving it a homey feel. Property intelligence empowering sole proprietors to discover new opportunities, uncover insights and connect with owners. Therefore, first-rate copywriting is a must. Uploading these tours to the property description, usually following the property photos, will allow viewers to navigate the interior of a property as though they were there in real-time. The first two examples are obviously more detailed. Find out what your home is worth in today's market. Of renters who place high importance on smart-home features, 55% mentioned devices such as motion sensors, carbon dioxide and smoke detectors, locks and intercoms as extremely or very important. Fall Rental Property Maintenance Checklist, Reasons Renters Move — and What Landlords Can Do About It. The aim is to paint a picture of what prospects can achieve when they are in the premises. After rental shoppers have figured out how many bedrooms they want and whether they need in-unit laundry, there are more amenities to consider. Here are the key elements to include in a rental ad when you list your house for rent online: According to the Zillow Group Consumer Housing Trends Report 2019, the typical renter spends an average of 2.5 months looking for their new home. Property Description Advertisement 4. Use our tips below, along with our listing creation checklist (select the green button at the top of this page to download it), to craft a winning rental ad. Being specific and detail-driven helps you identify and target qualified buyers. Not only should these photographs be highlighted in the property description, but should also feature prominently in print materials when advertising the listing in newspapers, magazines, and in brochures handed out during open houses. Better Example: *Zillow Group’s custom-defined rental networks category ranking based on U.S. Media Metrix comScore data, Unique Visitors, April 2019. We often (almost always) forget about it, however, it's very important. Cons of photographing a vacant home: Empty spaces can be less inviting — and if you stage the house, you’ll have to move furniture. Some headlines work well when they include the price and size of the home. Let the renter know if the kitchen has desirable features like stainless steel appliances or a double oven. Read our 3D Home Guide to learn how to use this feature — it’s easier than you might think! The second property description hit all the major highlights, from leading with an engaging headline to including multiple photos, to offering up a robust description of the property. In residential real estate, photos help the potential buyer imagine everyday life in the property. Covered/assigned parking? Disclose your policies on pets, smoking, noise, parking and anything else that might affect a rental decision. But large windows that let in plenty of natural light takes on a whole new meaning, wouldn’t you agree? Folks looking to sell their home without an agent can create a listing and upload it to the For Sale by Owner (FSBO) areas of real estate websites like Zillow and Trulia. Sometimes, properties can practically sell themselves—as long as they are priced right, promoted correctly, and the property listing description plainly conveys why it is the bargain of a lifetime. Examples 3 and 4 are a missed opportunity to showcase your listings. 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