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In the post-Depression era, traditionally urban, ethnic, and working class neighborhoods–like those, say, of the ante-Fort Apache decades of the South Bronx–fell victim to the new generation of such metropolitan planners as Robert Moses.9 The tremendous drive to accommodate the ever more expansive and mobile traffic in consumer goods and services cut through the heart of the ‘hood, leaving behind, in Marshall Berman’s telling impressions of the Long Island Expressway, “monoliths of steel and cement, devoid of vision or nuance or play, sealed off from the surrounding city by great moats of stark empty space, stamped on the landscape with a ferocious contempt for all natural and human life.”10 Along these clotted arteries and by-passes, American workers were fleeing the decaying precincts of the modern city, seduced by the new suburban vision whose prototype mushroomed from a 1,500-acre Long Island potato farm bought-out by William J. Levitt in 1949. Neither the photographs nor their titles disclose the source material. ), “I like placing content wherever people look,” Holzer told fellow artist, Many artists working with words offer profound written statements in their work. Today, we have moved our means of creating wealth, the essence of urbanism–our jobs–out to where most of us have lived and shopped for two generations. The figures are usually life-size because I am interested in the duality between confrontation and connection. Keep us at a distance. Relentlessly polled, solicited, and instructed by the print, television, and video media–whose corporate advertising budgets dwarf those of public and private education–the masses, in Baudrillard’s descriptive account, are absorbed into a wholly commodified habitus. More politically undecidable, perhaps, than Kruger’s feminist subversions of advertising discourse are Jenny Holzer’s critical interventions within the electronic apparatus of the postmodern spectacle, particularly her appropriation of light emitting diode (L.E.D.) Shaping such street level praxes, Kruger’s formal tactic is to open up the precoded space of the advertising sign–what de Certeau would call its strategy–to unreadable gaps, contradictions, accusations, and dire judgments that interrupt our conventional responses and habits of consumption. Typography itself becomes as integral to a work’s mood as color or composition—Ruscha’s angular, thin, white lettering in all-caps is simultaneously delicate and declarative, mechanical and strange. I AM SURPRISED THAT I / CARE WHAT HAPPENS TO HER. But not satisfied with simply dismissing these shows as a mere recycling of some harmless and nostalgic version of 1960s leftism, Kramer tried to revive a more menacing specter that had expired three decades earlier with the scandal of McCarthyism, Red-Baiting, and Cold War paranoia that reigned over the 1950s. . This was the suburbanization of America, especially after World War II. Donald Kuspit, “Gallery Leftism,” Vanguard 12 (November 1983), 24 (hereafter cited in the text as GL). Later, she would turn toward distinctively feminist collaborations with the female graffiti artists Lady Pink and Ilona Granet. “[T]oday consumption . . Despite lacking accompanying imagery, Weiner’s word art frequently evokes distinct settings and things. sign, $30,000 per granite bench, and $50,000 per sarcophagus. 31. The formal composition of Holzer’s spectacolor boards is mediated by site specific forces in an expanded public field of legal, commercial, and political interests. 33. A painting from 1989 juxtaposes the phrase “Safe and Effective Medication” with a picture of dark clouds. Supplementing Lefebvre, Baudrillard has, of course, more radically deconstructed marxism’s traditional margin that separates commodity and sign, theorizing both as mutually traversed by a “homological structure” of exchange.14 In Baudrillard’s descriptive account of postmodern simulation, the McLuhanesque slogan that the “medium is the message” reaches an estranging, postmodern limit where the medium of telecommunication infiltrates, mimics, mutates, and finally exterminates the Real like a virus or genetic code, in what Baudrillard describes as a global, “satellization of the real.”15 Not insignificantly, with the death of the referent, the social contract and political institutions conceived out of the universalist ideals the Enlightenment are likewise thrown into jeopardy. In some ways the plainspoken vernacular of her midwest Ohio roots is, as Holzer admits, naturally suited to such cliched formats. Moreover, from the monitored soft-drink spigots to the fully automated registers, from the computerized formulas for hiring, scheduling, and organizing workers to the centrally administered accounting systems, every aspect of a McDonald’s franchise is organized and scrutinized in minute detail by the panoptic Hamburger Central in Oak Brook, Illinois. Is it calculated to disrupt conventional oppositions between ancient artifacts and today’s telecommunication medium, or to re-auraticize the L.E.D. Reviving Orwell’s critique of the totalitarian state, the New Museum of Contemporary Art launched two exhibitions entitled “The End of the World: Contemporary Visions of Apocalypse” and “Art and Ideology.” Meanwhile, the Edith C. Blum Art Institute of Bard College hosted a similar show whose theme, “Art as Social Conscience,” reinforced the New Museum initiatives. “Edge cities,” writes Joel Garreau, “represent the third wave of our lives pushing into new frontiers in this half century. The presumption to speak now on behalf of the proletariat in some wholly unmediated fashion seems theoretically naive after the pressing debates of postmodernity. 3. On screens that would typically promote sales, company names, or stock market updates, Holzer broadcasts punchy phrases such as “DON’T TALK DOWN TO ME” or “WITNESS,” along with longer, looping messages. Paul Taylor, “We are the Word: Jenny Holzer Sees Aphorism as Art,” Vogue 178 (November 1988), 390. Revolutionary art must not only pursue progressive tendencies in form and content, Benjamin insisted, but should effect what Brecht theorized as a broader “functional transformation” (Umfunktionierung) of the institutional limits, sites, and modes of production that shape cultural practices in the expanded social field.6, Benjamin’s intervention in the reception of the avant- gardes, while surpassing the cloistral elitism of Greenberg’s retreat from popular culture, nevertheless comes up against its own historical limits, particularly so in its allegiance to the classist and productivist ideologies of the 1930s. Change ). ”. It’s Ruscha’s own font, which he calls Boy Scout Utility Modern. Language is also particularly malleable, cost-free, and renewable. Jenny Holzer (born July 29, 1950) is an American neo-conceptual artist, based in Hoosick, New York. Catalog of an exhibition held at the Solomon R. Guggenheim Museum, New York, December 12, 1989-February 11, 1990 In “New York Crimes,” Gran Fury produced a meticulous four-page simulacrum of the print layout and masthead design of the Times which documented the Koch administration’s cuts to hospital facilities servicing AIDS, its failure to address the housing needs of New York’s homeless People with AIDS (PWAs), its cutbacks to city drug treatment programs by effectively shifting them to shrinking state budgets, and the latter’s withholding of condoms and medical support to the 25% of state prison inmates tested positive for HIV infection. GOOD DEEDS EVENTUALLY ARE REWARDED. In 1982, under the auspices of the Public Art Fund, Holzer went to the heart of America’s mass spectacle, choosing selections from among her most succinct and powerful “Truisms” for public broadcast on New York’s mammoth Times Square Spectacolor Board. In 1990 alone she not only undertook shows in the prestigious Solomon R. Guggenheim Museum and DIA Art Foundation, but served as the official U.S. representative to the Venice Biennale. When she markets a granite slab, however, for the price of a luxury car, her earlier truism– PRIVATE PROPERTY CREATED CRIME–must necessarily return with a vengeance. In, Yet given the limited palette and lack of any other context, the words stop short of real significance—“leached…of personality,” as Peter Schjeldahl wrote in a 2013 review of Wool’s, The anonymous collective Guerilla Girls fits into a rich tradition of protest artists who employ words for explicitly political ends. “Again, the draw for me,” she says, “is that the unsuspecting audience will see very different content from what they’re used to seeing in this everyday medium. The artist seems most interested in highlighting the banalities of contemporary communication. While such tactics achieved only localized, provisional effects in the West, the Russian avant-gardes mounted a broader strategy of sociocultural renovation in the early years of the Soviet Union. 17. Read My Lips employs a camp image of two forties-style sailors in a loving embrace, thereby articulating the identity politics of gender to a bold, homoerotic sexuality. The myth of an imminent proletarian revolution, that energized a range of utopian aesthetic projects throughout the interbellum decades, remains one of the definitive hallmarks of modernist culture. 12. We won't play nature to your culture. His broad project “Black Dada,” which he began in 2008, co-opts the dreamlike, nonsensical aesthetics of European inter-war artists like, Not all of Pendleton’s work with text, however, is illegible. - LED lights in public spaces such as Times Square - since the 1990s, she has included xenon projections which reach buildings from a distance, multimedia installation, 3D led … Clement Greenberg, “Avant-Garde and Kitsch,” Partisan Review 6 (Fall 1939), 34-49, rpt. Commenting on the scandal-ridden political milieu of the Reagan era, slogans such as ABUSE OF POWER COMES AS NO SURPRISE were circulating suddenly at the very crossroads of American consumer society. “The big signs,” she has said, “made things seem official”; appropriating this public medium “was like having the voice of authority say something different from what it would normally say.”29 Such interventions are pragmatically suasive, however, only if they hold in contradiction the dominant forms of the mass media and estranged, or radically ironic messages. 28. Charles Levin (St. Louis: Telos Press, 1981), 147 (hereafter cited in the text as PES). Reacting against these progressive showings, Kramer appealed to ideal canons of aesthetic “quality” in order to malign the politicized representations of “Artists Call.” Kramer’s thesis held that art had somehow evolved, in the Age of Reagan, beyond ideology: that any explicit political allusion marked a work as a throwback to a now outdated cultural moment. No longer the figure for the proletarian class, a people, a citizenry, or any stable political constituency, the masses now mark the abysmal site of the radical equivalence of all value–a density that simply implodes, in one of Baudrillard’s astrophysical metaphors, like a collapsing star, drawing into itself “all radiation from the outlying constellations of State, History, Culture, Meaning.”17 When simulation has overrun the political sphere, tactics of stepping up the exchange and consumption of goods, services, information flows, and new technologies–the whole hyperreal economy of postmodern potlatch–serve to debunk any vestiges of use value, rationality, or authenticity legitimating affirmative bourgeois culture. This aesthetic gambit not only allowed her to solicit a populist audience but gave her work a certain shock value in its estrangement of everyday life. At this time Holzer undertook joint ventures such as the “Manifesto Show” that she helped organize with Colen Fitzgibbon and the Collaborative Projects group. Change ), You are commenting using your Facebook account. SCARING / FRIENDS OR MAKING THEM FURIOUS.” The spare and plainspoken language of “Under a Rock” is designed neither to shock the reader nor to subvert the linguistic medium, as in much of so-called Language writing. The epochal shifts in technological reproduction, and collective systems of design, packaging, and distribution that now delivered art to the masses–that made every reader a virtual writer, every viewer a potential auteur, and every audiophile a nascent composer–threatened, in Greenberg’s reading, all semblance of hierarchy, distinction, and taste without which it was impossible to salvage canonicity. Lodged against the postmodern recovery of interbellum populism, Kramer’s appeal to the seemingly “apolitical” zone of modernist experimentation–to an ideal canon of formal innovation–“turned back the clock” to the eve of the Cold War: rehearsing, in a reductive version, Clement Greenberg’s 1939 campaign for aesthetic autonomy as a counter to American kitsch culture and Soviet socialist realism.3, The contempt with which Greenberg greeted popular culture and its mass audience reflected symptomatically his historical situation–which, in 1939, he anxiously viewed as imperiled by the triple threat of Nazism, Stalinism, and Americanism. This transition from a pre- to postwar economy challenged capital at once to deterritorialize its modern limits in the industrial workplace and to reterritorialize the entire fabric of everyday life for consumption.8 One symptom of this paradigm shift was the fragmentation of the working class community that–dwelling in the political and phenomenological spaces of extended social solidarity (the union hall, the local factory tavern, fraternal clubs, and so on)–was radically decentered and dispersed along the new superhighways out into the netherworld of suburban America. The collective’s formal tactic followed Haacke’s uncanny fusions of slick advertising visuals set in contradiction with texts exposing the often brutal work settings and ruthless industrial practices such imagery normally deflects. Her father was a car salesman, and her mother had a passion for horses and riding that she shared with her daughter. Holzer belongs to the feminist branch of a generation of artists that emerged around 1980, looking for new ways to make narrative or commentary an implicit part of visual objects. In the late Jason Rhoades’s installations, neon words hang from the ceiling-like linguistic confetti suspended in space. Within the horizon of the hyperreal, the instant precession of every conceivable interpretive model and representation around and within any historical “fact” constitutes an indeterminate, virtually “magnetic field of events” (S 32), where the difference between the signified event and its simulacrum implodes now in a global circulation/ventilation of contradictory signals, mutating codes, and mixed messages. Throughout the 1950s, as Ernest Mandel and more recently Fredric Jameson have observed, the sudden reserve of technological innovation in electronics, communication, and systems analysis and management–conceived during the war years and then coupled with accumulated resources of surplus wealth–allowed capital to penetrate new markets through a constant turnover not only of new services and commodity forms but of hitherto undreamt of sources of fabricated consumer needs and desires. The discourse of advertising, in particular–with its notorious manipulation of image and text–stands out as a ripe medium for the tactical subversion of dominant slogans and stereotypes. Holzer’s works are all of her writing projected onto mediums not within a studio. Jenny Holzer, “Jenny Holzer’s Language Games,” interview with J. Siegel, Arts Magazine 60 (December 1985), 67 (hereafter cited in the text as LG). words. That has led to the rise of Edge City.” Edge City: Life on the New Frontier (New York: Doubleday, 1991), 4. The new wave of computerization, containerization, and robotics in the 1960s did not so much ease as intensify the labor process. 18. All the works feature a, It’s no surprise that Kruger began her career as a graphic designer. SHOTS KILL / MEN WHO ALWAYS WANT. Arlene Raven (Ann Arbor, MI: UMI Research Press, 1989), 35. The exhibition remains on view in Chicago through February 1st, and … “We must think of the media,” he advises, “as if they were, in outer orbit, a sort of genetic code which controls the mutation of the real into the hyperreal, just as the other molecular code controls the passage of the signal from a representative sphere of meaning to the genetic sphere of the programmed signal.” Jean Baudrillard, Simulations, tr. DON'T RUN PEOPLE'S LIVES FOR THEM. Her medium, whether formulated as a T-shirt, as a plaque, or as an LED sign, is writing, and the public dimension is integral to the delivery of her work. How Artists in Turkey Are Responding to Violence against Women, In a New Show, 15 Artists Capture the Rich History of Black Style, Vivian Suter’s Paintings Bring the Forests of Guatemala to Berlin, The Ascent of Young Ghanaian Artist Otis Kwame Kye Quaicoe, Genesis Belanger’s Uncanny Ceramics Help Us Cope with the Present, Clotilde Jiménez’s Collages Reflect the Patchwork Nature of Identity, This Artwork Changed My Life: Judith Leyster’s “Man Offering Money to a Young Woman”, All Fall Text: Truisms, 1977-79 (in English and Spanish); Living, 1980-82 and Survival, 1983-85, Drawing Time, Reading Time, The Drawing Center, New York, Guerrilla Girls Definition Of A Hypocrite, "The Inaugural Installation" at The Broad, Los Angeles. In, Erica Baum doesn’t choose the words that she includes in her “Dog Ear” series, per se. For those who would simply ignore the stories, Gran Fury also included a slick clash of text and image that articulated the visual iconography of painstaking antiviral research to outrageous corporate greed summed up in an unguarded quote from Patrick Gage of Hoffman-La Roche, Inc.. “One million [people with AIDS],” Gage mused, “isn’t a market that’s exciting. To be able to say, ‘We are the proletariat’ or ‘We are the incarnation of free humanity. Appropriating this object of sustained public embarrassment, Greenpeace rearticulated it to the theme of conservation through unfurling a giant banner across the length of the vessel reading: “NEXT TIME . She also collaborates in any number of direct political actions, such as, say, her poster “Your Body is a Battleground” advertising the 1989 March on Washington in support of Roe v. Wade. See Adrienne Rich, “Compulsory Heterosexuality and Lesbian Existence,” in Blood, Bread, and Poetry (New York: W.W. Norton, 1986), 23-75. Her way of projecting the words she writes is very intriguing because of the size of them and the fact that most are in city locations, where many people exist. More politically engaged, perhaps, than this rather pessimistic take on postmodern simulation is the kind of specific tactics of aesthetic resistance, critique, and intervention that, given his totalizing account, Baudrillard is driven to reject as hopelessly utopian. Adam Pendleton’s raw material is language, but the artist often doesn’t care if his words make clear sense. As New York State and City Parks Commissioner, Moses, of course, had commandeered the productivist ethos of the interbellum decades to forge a huge “public authority” bureaucracy of federal, state, and private interests that backed the renovation of Central Park, Long Island’s Jones Beach, Flushing Meadow fairgrounds–the site of the 1939-40 New York World’s Fair–and 1700 recreational facilities, as well as the construction of such mammoth highway, bridge, and parkway systems as the West Side Highway, the Belt Parkway, and the Triborough Project. But beyond this obvious agenda, the work’s clever textual layout cites Barbara Kruger’s interventionist aesthetic to signify on George Bush’s 1988 campaign vow to slash tax supports for domestic social programs. Ed Ruscha’s iconic photography series “Twentysix Gasoline Stations” (1963) captured the signage and architecture of 26 gas stations between Los Angeles and Oklahoma City. In “Turning Back the Clock: Art and Politics in 1984,” Hilton Kramer, the ideologue of painterly formalism, sought to discredit a number of gallery exhibitions mounted in resistance to the rapid gentrification of the New York art market. TRY RECYCLING.” Greenpeace’s better known gambit is to go to the heart of America’s monumental icons of national heritage such as, say, South Dakota’s Mount Rushmore or New York’s Statue of Liberty to recode their spectacular meanings to its own agenda. 27. Simpson and minimalist artist, From 2008 to 2012, EJ Hauser used newsprint as a backdrop for her drawings. 27. It was the influence of Sergei Tretyakov and the postsynthetic cubist collaborations of the Russian suprematists, constructivists, and Laboratory Period figures that guided Benjamin’s thinking on the avant-garde turn (brought about by photography, film, and other mechanically reproducible media) away from the modernist paradigm of aesthetic representation–its cult of artistic genius and the aura of the unique work of art. then natural oscillations of the eye Art of the 1960s relied on a physiological effect that creates an illusion of motion. Most of us are so used to reading that we forget each letter is a shape and each word its own composition. Consider the dehumanizing regime, say, of a McDonald’s kitchen. 26. The unfolding of postwar history through the present has increasingly discredited the orthodox marxist faith in the working class as the front line in the collective appropriation of capital’s new industrial and technological forces of production. Which of the following is NOT one of the reasons Annette Lavers (London: Jonathan Cape, 1972), 92 (hereafter cited in the text as M). The traffic in contemporary spectacle, for Benjamin, did not yet constitute a one-way flow, noting that “the newsreel offers everyone the opportunity to rise from passer-by to movie extra. However Holzer’s work “naturalizes” the impersonal displays of her computerized texts, it shares in the Derridean, antihumanist deconstruction of the rhetorical presuppositions underwriting transcendental signified meaning, foundational thought, common sense–all ideal “truisms.” The L.E.D. SOMEONE / IMAGINED OR SAW THEM LEAPING TO / SAVAGE THE GOVERNMENT. EJ Hauser, the second garden secret, 2018. Not unlike Hans Haacke’s celebrated expulsion from the Solomon R. Guggenheim Museum, such censorship testified to her work’s site-specific shock value. On the other hand, however, such displays are themselves commodity forms within the gallery exchange market, fetching up to $40,000 per L.E.D. I consciously displace my ability to portray a person and use this hindrance to develop process. For a discussion of de- and reterritorialization, see Gilles Deleuze and Felix Guattari, A Thousand Plateaus: Capitalism and Schizophrenia, tr. In thus linking photographic activity to language and signification, Benjamin’s critique of photographic mimesis looks forward to Roland Barthes’ postwar argument that “the conventions of photography . A 2017. 16. The formal elements of this new high tech medium–its expanded memory of over 15,000 characters coupled with a built-in capacity for special visual effects and dynamic motion–advanced Holzer’s poster aesthetics into the linguistic registers of poetics and textual performance art. Beyond the scant attention that Baudrillard has devoted to subcultural resistance, theorists such as Michel de Certeau, Stuart Hall, Rosalind Brunt, Dick Hebdige, and the New Times collective have offered more nuanced studies of micropolitical praxes of subversion.18 Such theoretical approaches to a postmodern politics of consumption have considered the multiple ways in which particular groups and individuals not merely consume but rearticulate to their own political agendas dominant signs taken, say, from the discourses of advertising, fashion, television, contemporary music, and pop culture in general. The verbal character of the “Truisms” themselves relies on the familiar slogans and one-liners common to tabloid journalism, the Reader’s Digest headline, the TV evangelist pitch-line, campaign rhetoric, rap and hip-hop lyrics, bumper sticker and T-shirt displays, and countless other kitsch forms. Brian Massumi (Minneapolis: U of Minnesota P, 1988). But equally important, her collages are frequently articulated to various micropolitical agendas as in her participation in exhibitions like the Disarming Images: Art for Nuclear Disarmament (1984-86) show sponsored by Bread and Roses, the cultural organ of the National Union of Hospital and Health Care Employees, AFL-CIO. I will not become what I mean to you. Not incidentally, in photography this political requisite entailed a subversion of “the barrier between writing and image. 30. –laid bare the contradictory wager of consumerism at the heart of the postmodern spectacle. In the 1960s, she worked for Condé Nast’s women’s magazine, Art historians consider Lawrence Weiner one of the forerunners of. Are the sarcophagi exposed as exhibition fetishes or simply updated in an aestheticized homage to the postmodern objet d’art? A SOLID HOME BASE BUILDS A SENSE OF SELF. Hilton Kramer, “Turning Back the Clock,” The New Criterion (April 1984), 72. Erica Baum, excerpts from Dog Ear, 2016. He’s appropriated phrases from writer Gertrude Stein, artist, Using stencils of generic fonts, Kay Rosen paints words and phrases on gallery and museum walls, and also projects them onto façades. While her plates and posters have the look and feel of slick ads, the politics they inscribe cut across the grain of consumerist ideology. This includes, sanding to reveal an image printed underneath multiple opaque and transparent layers, or sanding a print ridding the figure’s physical information and obscuring identity. St. Holzer’s works are all of her writing projected onto mediums not within a studio. EXCLUSIVE: Jenny Holzer discusses her difficult relationship to writing during the installation of the exhibition PROTECT PROTECT at the Museum of Contemporary Art, Chicago.Featured works include Red Yellow Looming (2004), Lustmord (2007), Protect Protect deep purple (2007), and For Chicago (2008), among others. . 29. Jenny Holzer's stark, often shocking slogans have graced T-shirts, posters, LEDs and even condoms. 24. 1. This was the malling of America, especially in the 1960s and 1970s. Her uncanny fusion of text and image, her impeccable craft, and her estranging wit resist any easy or complacent didacticism, however. Photographic codes and the cultural messages they broadcast, serve, in their signifying elements and discursive objects, what Barthes theorized as the secondary, metalinguistic operations of myth and ideological representation. She engraves poetic statements about power, feminism, and individual agency into benches made from streaked Carrara marble, spotted granite, and royal blue-tinged sodalite. boards. begins to be based on another practice– politics” (WMP, 224). Stephen Heath (New York: Hill and Wang, 1977), 38 (hereafter cited in the text as IMT). Against fascism’s “introduction of aesthetics into political life” (241)–its auraticization of politics, nationalism, and mass spectacle–he campaigned for a counter-strategy of “politicizing art” as critique. ( Log Out /  '” Jean-Francois Lyotard, “Defining the Postmodern, etc.,” tr. Captures a dog-eared book ’ s word Art frequently evokes distinct settings and.! And reterritorialization, see Gilles Deleuze and Felix Guattari, a Thousand Plateaus: Capitalism and,. Space with riotous, evocative slang the viewer sees two separate triangular sections of text, one atop. Other mass locales and Schizophrenia, tr oppositional shows culminated in a square format, one laid atop in... Simone de Beauvoir, the second artist I am interested in the 1960s on... Question 5 2 out of 2 points j_ According to the issues we ’ involved. Lyotard, “ Avant-Garde and Kitsch, ” she tells us in a bright of. Walls, in Postmodernism ( London: Lawrence & Wishart in association Marxism. 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Uses language to reconsider gender discrimination and violence study guide by ashlee_duncan4 includes 10 questions covering vocabulary, terms more. Postmodern spectacle the necessities of life, so we moved our marketplaces out to where we lived re in!

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